The Qualitative research study accompanied by ORBIS RESEARCH titled on “Global Mobile Advertising Market describing the Product / Business Scope, Overview and outlook”. In this Research Report provides primary and secondary data for studies, the scope of the product and vendor briefings. The market Study is segmented by key regions which are accelerating the marketization and study is segmented by products type, status, size, trends, key players, market opportunities, application, challenges and forecast.
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Latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums.
Capabilities provided by mobile platforms further enhance mobile advertisers’ ability to reach target audience with relevant ads, in varied formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly.
Table of Content:
Slide 1: Executive Summary
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2010-11 – 2013-14), FDI: Annual (2009-10 – 2012-13)
Slide 5: Mobile Advertising (Ad) – Overview
Slide 6: Mobile Marketing Ecosystem
Slide 7: Mobile Marketing Value Chain
Slide 8: Mobile Advertising Benefits
Slide 9: Mobile Advertising Frameworks
Slide 10-12: Mobile Advertisement Formats
Slide 13-16: Market Overview – Global, Market Overview – India
Drivers & Challenges
Slide 17: Drivers and Challenges – Summary
Slide 18-22: Drivers
Slide 23: Challenges
Slide 24-25: Key Recent Developments – Biometric Solutions
Slide 26: Porter’s Five Forces Analysis
Slide 27-30: Competitive Benchmarking
Slide 31-58: Major Private Players
Slide 59-61: Market Opportunity – Potential Verticals
Slide 62-63: Market Opportunity – Specific Areas
Slide 64: Other Opportunity Areas – Prominent Trends in Foreign Markets
Slide 65-66: Recommendations
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