Global Tea Market: Snapshot

Tea is one of the most famous and frequently consumed and most preferred beverages globally. Phytochemicals, antioxidants, and flavonoids in the tea helps to maintain the healthy functioning of the human body. Rising awareness about this benefit from tea are boosting adoption of the tea globally which is driving growth of the tea market. The increasing pool of consumers which are preferring tea coupled with the trend of numerous flavored tea and green tea are driving growth of the global tea market and expected to continue to grow over the forecast period.

The report anticipates that in 2016, the global tea market was registered the revenue of US$12.45 bn and with the CAGR of a 5.70% over the forecast period from 2017 and 2025 to attain the value of US$20.03 bn by the end of the 2025.

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However, the popularity of coffee is the only challenge that limiting growth of the global tea market. Nevertheless, the launch of the new flavors and increasing target based advertisement by key players are influencing positively on the growth of the global tea market.

Global Tea Market: Scope of the Study

The study covers the drivers and restraints governing the dynamics of the tea market along with their impact on demand during the forecast period. Additionally, the report includes potential opportunities in the tea market on the global, regional and country level. The global tea market has been forecasted based on constant currency rates. Prices of tea vary in each region and country as a result of the demand-supply scenario in the particular region and the country. Hence, a similar volume-to value ratio does not follow for each individual region and country. Individual pricing of tea for each application has been taken into account while estimating and forecasting market value on a global basis. Regional average price has been considered while breaking down the market into segments in each region.

The report provides the size of the tea market in 2005 and the forecast for the next twenty years up to 2025. The size of the global tea market is provided in terms of both volume and value. Market volume is defined in kilo tons, while market value for regions is in US$ Mn. The market size and forecast for each product segment is provided in the context of global and regional markets. Market estimates for this study have been based on volume, with value being derived through regional pricing trends. The price for commonly utilized type of tea in each region has been considered, and customized product pricing has not been included. Demand for tea has been derived by analyzing the global and regional demand for tea.

Global Tea Market: Segmentation

The product type split of the market has been derived using a top-down approach for each regional market separately, with the global product type segment split being an integration of regional estimates. Companies have been considered based on their product portfolio, revenue, and manufacturing capacity. In the absence of specific data related to the sales of tea of several privately held companies, calculated assumptions have been made in view of the company’s product portfolio and regional presence along with the demand for products in its portfolio.

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The global tea market has been analyzed based on expected demand. Market data for each segment is based on volume and corresponding value. Prices considered for calculation of value are average regional prices obtained through primary quotes from numerous regional suppliers, distributors, and direct selling regional producers based on manufacturers’ feedback. Forecasts have been based on the expected demand from tea. We have used the top-down approach to estimate the global tea market, split into regions and countries.