Press Release

Data Virtualization Market Highlights:

The data virtualization market is estimated to grow at a fast pace accounting to the enterprise applications like CRM, ERP, BI, CMS, ESB, Web conferencing and many others. Data Virtualization can be experienced as an advanced and more user friendly version of Data federation, however there is a big difference between the two. Data federation still revolves around data extraction, data transform and data load whereas data virtualization creates an abstraction layer which can be used to have a logical view of all the data without even worrying about the technical details of the data.

Data virtualization federated data from different sources like operational systems, cloud services, data warehouse, relational databases and others, creates an abstraction layer and delivers to the data consumers like Enterprise applications and Application servers.

The Data Virtualization market is segmented on the basis of Data consumers, Vendors, End – user and Region. On the basis of data consumers, the market is divided among Business Intelligence (BI), Mobile Enterprises and Application servers. Of these, the Mobile enterprise holds the largest market share growing significantly at 5% annual growth. The major factors that add to the value for mobile enterprise is the increase in smartphone penetration, enhancement in the real time information capture and efficiency and productivity for organization to have their business mobile ready. Also on the basis of vendors, the market is categorized as large software vendors, specialized pure play vendors, service providers and supplementary technologies. Cisco, Informatica and Denodo are the leaders and large software vendors. However, Microsoft as such is not a leader or competitor but holds the place in supplementary technologies in data virtualization.

Data Virtualization Market is segmented into North America, Europe, APAC and rest of the world and North America turns out to be holding the largest share of the market. Data virtualization is held integrated by various different technologies and trends like cloud services, Enterprise services, application servers and many data architects, CIO’s CTO’s seem to have interest in data virtualization. Being the early adopter of innovative technologies, North America leads the space.

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Major Key Players:

  • Cisco systems (US)
  • Red Hat Software (US)
  • Informatica (US),
  • Denodo Technologies Inc (US)
  • IBM Corporation (US)
  • Oracle Corporation (US)
  • SAP SE (Germany)
  • Capsenta (US)
  • Data Virtuality (Germany)
  • Microsoft corporation (US)

Regional Analysis:

Data Virtualization market is segmented into North America, Europe, APAC and rest of the world and North America turns out to be holding the largest share of the market. Being the early adopter of innovative technologies, North America leads the space. Large organizations are facing the issues of right data at right time. Data architects are engaged in providing the operational data. North America holds most of the software giant’s Microsoft, cisco, Informatica, Denodo which also turn out to be the large software vendors for data virtualization.

Data virtualization market is driven by many different and interrelated technologies and trends which lastly affects the end users. Increase in the internet penetration rate has resulted in the collection of huge amount of data across different data warehouses, clouds, databases and others. This has ultimately created a requirement for the e – commerce companies to adopt the data virtualization. North America, especially US is the leader in e – commerce space and the internet usage. Being an early user of cloud services, North America leads data virtualization market upfront.

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For the purpose of this study, Market Research Future has segmented the market of Data Virtualization into Data consumers, Vendors, End user, and region.

Data Consumers:

  • Business Intelligence (BI)
  • Mobile Enterprise
  • Application servers


  • Large Software vendors
  • Specialized Pure Play vendors
  • Service Providers
  • Supplementary Technologies

End – User:

  • Healthcare
  • Insurance
  • Retail
  • Manufacturing
  • E – commerce
  • Media
  • Telecom
  • Government


  • North America
  • Europe
  • Asia pacific
  • Rest of the world.

Intended Audience:

  • Data Architects
  • Organization heads
  • CIO’s
  • CTO’s
  • Software developers
  • Enablers
  • Government agencies
  • Financial agencies
  • Telecom and media agencies
  • Cloud service providers
  • Data warehouse
  • E – commerce

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Table of Contents

1        Market Introduction 

1.1       Introduction

1.2       Scope of Study

1.2.1    Research objective

1.2.2    Assumptions

1.2.3    Limitations

1.3       Market Structure

2        Research Methodology

2.1       Research Data Virtualization

2.2       Primary Research

2.3       Secondary Research

2.4       Forecast Model

2.4.1    Market Data Collection, Analysis & Forecast

2.4.2    Market Size Estimation


List of Tables

Table 1 Data Virtualization Market, By Data Consumers

Table 2 Data Virtualization Market, By Vendors

Table 3 Data Virtualization Market, By End – User

Table 4 Data Virtualization Market, By Region

Table 5 North America Data Virtualization Market, By Data Consumers


List of Figures

Figure 1 Research Methodology

Figure 2 Data Virtualization Market, By Data Consumers (%)

Figure 3 Data Virtualization Market, By Vendors (%)

Figure 4 Data Virtualization Market, By End User (%)

Figure 5 Data Virtualization Market, By Region (%)


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