Press Release

GlobalData’s Country Profile report on the Make-up sector in the Netherlands provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

The Netherlands make-up sector is led by the eye make-up category, while nail make-up is forecast to register the fastest growth in both value and volume terms during 2018–2023. Department stores is the leading channel for distribution of make-up products in the country. Rigid plastics is the most commonly used pack material, followed by glass and rigid metal. L`Oreal S.A., Coty, Inc. and The Estee Lauder Companies Inc. are the leading players in the sector.

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What else is contained?
— Sector data: Overall sector value and volume data with growth analysis for 2013–2023.
— Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each sector and the change in their market share forecast for 2018–2023.
— Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
— Leading players: Market share of brands and private labels in both value and volume terms in 2018.
— Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.


– The per capita consumption of make-up is higher in the Netherlands compared to global and regional levels
— Department stores is the leading channel for the distribution of make-up products in the Netherlands, accounting for more than one-fourth of the share
— The private label products in the nail make-up category registered the highest growth during 2013–2018
— Rigid plastics is the most commonly used pack material in the Netherlands make-up sector
— Older consumers account for the leading share in the consumption of make-up products in the Netherlands.

Reasons to buy:

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
— Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
— Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
— Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
— The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
— Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

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Key Players:

Amway Corporation
Cargo Cosmetics Corp.
Chanel S.A.
Clarins Group
Cosnova Gmbh
Coty Inc.
E. Tjellesen A/S
Herome Laboratories
LVMH Moet Hennessy — Louis Vuitton
L`Oreal S.A.
Micys Company S.P.A.
Oriflame Cosmetics S.A.
Procter & Gamble
Revlon Inc.
Shiseido Company Limited
The Estee Lauder Companies Inc.
Yves Rocher International

Key Points from TOC:

Report scope
Executive summary
The Netherlands in the global and regional context
The Netherlands in the global and Western Europe make-up sector
The Netherlands compared to other leading countries in the Western Europe
Per capita consumption and expenditure — the Netherlands compared to the Western Europe and global levels
Sector analysis — make-up
Country snapshot — make-up sector in the Netherlands
Value and volume analysis — make-up sector in the Netherlands
Cross category comparison — value and growth rate
Change in category share by value
Cross category comparison — volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: eye make-up
Segment analysis (in value terms): eye make-up
Segment analysis (in volume terms): eye make-up
Category analysis: face make-up
Segment analysis (in value terms): face make-up
Segment analysis (in volume terms): face make-up
Category analysis: lip make-up
Segment analysis (in value terms): lip make-up
Segment analysis (in volume terms): lip make-up
Category analysis: nail make-up
Distribution analysis
Distribution channel share analysis: make-up
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends


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