“Christmas in the UK — 2018”, report forms part of GlobalData’s Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Christmas. The report analyses the market, the major players, the main trends, and consumer attitudes.
Despite the festive period proving a challenge for retailers, consumers’ shift in focus towards more high quality products meant shoppers were more interested in value for money rather than just low prices.
While 35.1% of consumers said they spent more on items for Christmas this year compared to Christmas 2017, this rise in spending was both more carefully planned for some and more heavily credit-financed for others.
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– Despite more consumers investing in Christmas — penetration rose 6.4ppts to 91.6%, a higher proportion of gift recipients intend to return or have already returned Christmas gifts.
— Over one fifth of consumers bought a stocking in 2018, with average spend increasing to £28.72, up from £21.78 last year. As stockings are made up of a selection of smaller items, retailers should ensure they have a selection of low-cost stocking fillers to capture consumer spend on this high-penetration item.
— Free from alternatives are increasing in popularity year-on-year as the quality and availability of products improve — retailers are expanding and enhancing their ranges to cater for a wider variety of diets including vegan , gluten free and dairy free.
Reasons to buy:
– Use our in-depth consumer insight to learn which areas within Christmas shopping are most important to ensure that product offerings are catering to the needs and wants of customers.
— Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
— Use our in-depth analysis of the leading retailers for Christmas in order to understand how to appeal shoppers and increase market share.
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Marks & Spencer
& Other Stories
Toys R Us
The Body Shop
Oak Furniture Land
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Key Points from TOC:
THE KEY FINDINGS
The Key Findings
Quality items are becoming more important for Christmas shoppers
Fewer consumers funded Christmas purchases using their salary, instead using savings and credit options
Returns continue to plague the Christmas gifting category
Trend insight — stores
Trend insight — online
Retailer ratings — grocers
Retailer ratings — non-food retailers
Seasonal food and drink
Christmas gift bags
Christmas advent calendar
Items for the home
Technical details: consumer survey work
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